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Placemaking Case Studies

Mission Australia Housing

Argyll Estate, Coffs Harbour, NSW, Australia – Mission Australia Housing

At a glance

• Landlord: Mission Australia Housing.

• Location type: territorial.

• Residents: Many have lived on the estate all or most of their lives. Many Aboriginal residents. High levels of disability. 59% not in the labour force, 44% with a total household weekly income less than $650.

• Estate type and size: 112 homes for social rent, mix of houses and flats, plus some privately owned homes. Extensive undeveloped land surrounding. Part of a transfer of 1050 homes to MAH in the northern part of the Mid North Coast in 2019.

Background

Mission Australia Housing (MAH) assumed social housing management responsibility of the community housing in the Argyll Estate at a difficult time in its history. The NSW Government Land and Housing Corporation which owns the land, and property put forward plans with the local Council early in MAH’s tenure to redevelop the estate and provide considerable extra housing, almost all of which was to be private market homes. Residents were made aware of the proposal by letter, leaving many residents confused with some believing that they were going to be evicted. Vocal opposition began to build including coverage on the popular news program, Four Corners, amplifying vocal opposition to the proposed redevelopment.

An important task for MAH was to rebuild trust with residents by overcoming engagement barriers and miscommunication.

Community Development Manager for the Mid North Coast, Jesse Taylor said, “The immediate response was to get staff out on the estate, knocking on doors and talking with the people.

“Literacy is low on the estate, contributing to misunderstandings about the proposals, and a digital approach would also have lacked the personal contact needed to establish trust.”

“From those beginnings, MAH has worked hard to engage with residents across a range of issues. A Tenant Action Group (TAG) provides a focal point for hearing residents’ views and needs, and is aimed at sharing ‘the tenants’ vision for improving their community,” says Jesse Taylor.


Digital inclusion training

Digital inclusion courses have proved popular. With a grant from the Good Things Foundation, MAH trained TAG members and other residents to act as digital mentors and carry out peer to peer training. It’s one of a large number of initiatives by the MAH team to leverage in external resources to support tenants to improve their quality of life.


Service partnerships and engagement officers

As Jesse Taylor notes, the demographics and socio-economic indicators on the Argyll Estate places it among the more regionally disadvantaged and vulnerable communities. Grant funding was sought and secured and enhanced through service partnerships. Through grant funding, MAH was able to appoint a youth engagement officer as well as a tenant-led seniors engagement officer to reduce social isolation, both targeting estate tenants and beyond.


Integrated service delivery

Integrated service delivery, responsive to tenant needs, is a key part of MAH’s approach, unifying their three ‘streams’ of tenancy, assets and community development. To achieve tenant and organisational goals, they work closely with partner agencies like the police, NGOs and mental health teams to improve delivery and join-up services.

The Argyll Estate has its share of crime and anti-social behaviour, often tied to unsupported co-morbid mental health and substance dependency. MAH works with the tenants, police and service providers to record incident details, review and evaluate situations and then discuss problems and solutions. Housing staff are frequently called to step in and handle complex situations beyond their remit due to a lack of external service availability.

There is some hope, today, specialist staff are starting to work with mental health teams under a revised NSW-wide Housing and Mental Health Agreement, walking around the estate and engaging residents, together.


Tenant engagement events

Along the way, the redevelopment plans for the Argyll Estate have been scrapped by the NSW Government. Tenants now appreciate a more coordinated, in-person engagement strategy that may pave the way for future talks about revisiting redevelopment of the Argyll Estate.

MAH has essentially ‘started again,’ working with tenants, acknowledging their mistrust and fear, and holding open community forums with now Homes NSW to build trust by working and walking together, delivering on what it promises.

The latest initiative, at Christmas 2023, a straightforward but highly effective tenant generated idea, a Community Fun Day. MAH brought together all the agencies involved with the Argyll Estate, together with the TAG and others, to create a fun day of activities and information. In line with MAH’s now firmly established tenant engagement strategy, there was plenty of door-knocking as well as text messaging and easy-read leaflets to get the word out.

As momentum for the event built, a number of agencies began offering extras: high quality clothing for free, gifts from Santa for every child, food, gift cards, and so much more. Some residents raised concerns that money was being spent on the event during a cost of living crisis. They said food hampers were needed – so MAH and partners organised a regional drive, ensuring a food hamper for every household. More than 300 people and 21 services turned out on the day, hailed by the community as a huge success.

Since the Argyll Estate Community Fun Day, tenants and service providers are organising meetings and events, bring forward ideas to further support residents, building a responsive, resilient community. Residents report that since the Fun Day, they have met and talked with neighbours they had never met, contributing to building a sense of community, overcoming isolation and loneliness.

Jesse Taylor and his team have a number of takeaways from their experience of engaging with residents who had lost trust. They include:

• Do the engagement basics. Knock on doors and talk to people openly – don’t rely on written and digital communications.

• Do everything that you can to ensure that the people who are most at stake are fully in the know.

• Create tenant-led platforms for community to engage with each other.

• Integrate your own services and work closely with other agencies to offer tailored support, especially for those with complex needs.

• Support residents to create their own vision for their neighbourhood.

• Lever in resources via grants – avoid over-stretching your own staff.

• Have the hard conversations.

• Deliver on what you promise.

This section includes information about the local area from the Australian Bureau of Statistics, including Quick Stats for the Statistical Area 1 (SA1) and the Socio-Economic Indexes for Areas. SEIFA provides measure of socio-economic conditions by geographic area.

Statistical Area 1 Code: (click link for local area information) 10402108429*

Usual resident population356
SEIFA Score748
SEIFA Rank746
SEIFA Decile1
SEIFA Quintile1
SEIFA Percentile2
* Australian Bureau of Statistics Census 2021 data

Click here and enter 10402108429 for SEIFA data.


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This project was made possible by funds provided by the NSW Department of Communities and Justice (DCJ) under the NSW Community Housing Industry Development Strategy (IDS). The NSW Community Housing IDS is a partnership between CHIA NSW and DCJ.